How You Can Tackle the Biodiversity Crisis

Ian Redmond

Biologist & Co-founder: Rebalance Earth

Saving biodiversity seems like a tall ask for an individual. Join Ian Redmond as he breaks down the small actions an individual can make to help tackle the biodiversity crisis.

Biodiversity

Saving biodiversity seems like a tall ask for an individual. Join Ian Redmond as he breaks down the small actions an individual can make to help tackle the biodiversity crisis.

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How You Can Tackle the Biodiversity Crisis

4 mins 32 secs

Key learning objectives:

Outline how our purchase power can help biodiversity
Understand how our political power can help biodiversity
Describe how our personal power can help biodiversity

Overview:

There are 3 ways to help tackle the biodiversity crisis: by using your purchase power (paying for sustainable products), your political power (lobbying to your elected representatives and your personal power (joining conservation efforts).

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Summary

How can our purchase power help biodiversity?

When you buy something, you are either paying for a company to create an item sustainably or you are paying for them to destroy the ecosystem. By becoming an ethical shopper (e.g. looking for sustainably certified items) you are making more of a statement than by boycotting. This way you are choosing not to pay for ecosystem destruction.

How can our political power help biodiversity?

Your political power involves telling your elected representatives that you want a legislative framework that makes it conducive for businesses to do the right thing. The majority of companies want to operate within the law and making ecosystem destruction illegal is one way to help tackle the biodiversity crisis.

How can our personal power help biodiversity?

Aside from ethically shopping, it is important for individuals to start supporting and joining conservation efforts.

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Ian Redmond

Ian Redmond OBE is a biologist, conservationist and naturalist of over 45 years. He is well known for his work with elephants and gorillas and has featured in numerous documentaries on nature.

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